04Product design & DFM
Squeezy Box
Presented with an electric screwdriver, we had to tear it down and reincarnate it as an innovative design-for-manufacture appliance. The high-torque, low-RPM screwdriver was ideal for an electric grater. The existing motor and gear train were used to drive a rotary grater drum, fed by a separate plunger so that anyone can grate and slice safely, never near a blade.
The goal was twofold: make grating easier for everyone, and get kids excited to help in the kitchen and discover where their food comes from. Reverse-engineering, SolidWorks, 3D-printed iteration and user testing shaped it into its final form; a playful, dishwashable, carrot-shaped grater, driven by a detachable motor unit.
Industrial Design
CAD/CAM
User Testing
Video Production